Actually Costed does the arithmetic nobody does. Not the slogan, the sums. We publish under initials rather than bylines, because the numbers should carry the argument and the person doing them shouldn't. Every figure is sourced and every assumption is stated, so you can check the working and tell us where we're wrong.
Actually Costed is researched, modelled and drafted with heavy AI assistance. A person sets the question, argues with the output, makes the editorial calls and signs it off. Figures are checked against primary sources before publication, and where something can't be verified we say so. We publish the working so you can check it. When we get something wrong, we correct it openly.
Illustrations are AI-generated and labelled as such.
Found a wrong number? hello@actuallycosted.com. Corrections are made in the piece and noted at the foot of it.